Stop Offering Newsletters

Listen To Our Podcast

 

This is possibly going to be my shortest blog post EVER, but it will be one of my most powerful tips EVER too!

Just as people are becoming blind to advertising, they are becoming blind to newsletters.  Be honest, if you have a ‘Sign Up For Our Newsletter‘ call to action on your website, how many real leads have actually signed up to it in the past year?  Not many I’m guessing.

So What Should I Be Doing?

The best thing to do in this day and age is to provide more readily available, HELPFUL content with custom designed lead magnets on that, and for that page/content.

For Example

If you create a blog post about ‘The 5 Top Ways To Cut Manufacturing Costs In 2019’ then you should offer, at the bottom of that page, (or in the middle or top, whatever) a lead magnet specific to that subject matter.  So for example, at the bottom of your amazingly valuable article ‘The 5 Top Ways To Cut Manufacturing Costs In 2019′, there should be a call to action like ‘If You’re Serious About Cutting Manufacturing Costs Download Our Comprehensive Checklist Now’

Click To Share This Article On Facebook Or Twitter

To Access Our FREE Call To Action Templates

 

 

Leave a Comment

Your e-mail address will not be published. Required fields are marked *